Think Fresh. A de Novo Marketing Podcast

Planning for the Next Budget Year

We’re baaaack! We just couldn’t stay away and are back with one more episode of Think Fresh as this year draws to a close. In our actual final episode of season one, Jen and Ryan reflect on our first season of podcasting,  talk all things budgeting and planning for the year ahead, and share some helpful tools for taking the stress out of aligning your marketing plans and budget numbers.
 
Stay tuned for more Think Fresh in 2025 (for real this time)!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
The Venn Diagram of Getting (Marketing) Shit Done
Free Marketing Budget Template

Powering Cities Through Communications

Join us for our final Think Fresh episode of the season as we chat with Lori Boren, Assistant City Administrator of Mt Vernon, about the power of effective City Communications. From transforming websites into vibrant hubs to streamlining requests with a CRM, we’ve got insights you won’t want to miss!
 
We’ll be back in 2025 with more fresh ideas. Stay tuned!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
 
Links:
City of Mount Vernon Website: https://cityofmtvernon-ia.gov/
 
 

S&M: You Know, Sales & Marketing

In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and should—align for your business’ success. Speaking of things that are aligned, we also touch on pop culture trends and when/if you should leverage them in your marketing campaigns. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
Creative Briefs: 
How Kamala Harris became part of Charli XCX's 'Brat' summer
https://www.nbcnews.com/tech/internet/kamala-harris-brat-meaning-mean-slang-charli-xcx-what-does-hq-rcna163026
 
 
Kamala HQ X Account: https://x.com/kamalahq
 

Messaging Matters

In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
 
Mr. Wind by Epuron
https://www.youtube.com/watch?v=Bl7xl3IiAqE
 
 
Creative Briefs: 
 
The Last Barf Bag: A Tribute to a Cultural Icon
https://www.youtube.com/watch?v=DsRS6vK10YE
 
Dramamine - The Last Barf Bag (case study)
https://www.youtube.com/watch?v=v9zuanOf8u0
 

Leveraging Location to Enhance Your Marketing

In this episode, Ryan Shenefelt is joined by our expert digital strategists, Ally Machala and Julian Klepach, to reveal the potential of location analytics. Discover how tools like Placer.ai can harness the power of location intelligence to help you leverage area data to effectively target advertising, understand your audience base, and gain a competitive edge. We also discuss a recent Apple ad disaster and Samsung's quick and creative response. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
Placer.ai
 
Creative Briefs: 
Crush! | iPad Pro | Apple
https://www.youtube.com/watch?v=ntjkwIXWtrc
 
Creativity Cannot Be Crushed | Galaxy Tab S9 | Samsung
https://www.youtube.com/watch?v=6eqDLa-nSwg
 
TV Advert 30Sec | KC910 Renoir | LG (2008)
https://www.youtube.com/watch?v=NcUAQ2i5Tfo
 
 

The Language of AI

We translate the language of AI on our third episode of Think Fresh with our first guest, Kathleen Perley. Kathleen is an entrepreneur, Fulbright scholar, and all-around AI oracle. We discuss the AI aspects everyone needs to know to leverage it to its best potential–from use cases and structuring effective policies to new tools and budding innovations.     
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
Links:
Open AI + Figure Robotics Demo: 
Figure Status Update - OpenAI Speech-to-Speech Reasoning
https://www.youtube.com/watch?v=Sq1QZB5baNw
 
AI Tools: 
https://www.perplexity.ai/
https://opus.ai/
https://julius.ai/
 
Creative Briefs:
The Code | A Dove Film | Dove Self-Esteem Project
https://www.youtube.com/watch?v=sD-R2OzcleQ
 
Other Dove #RealBeauty Ads: 
Dove Real Beauty Sketches
https://www.youtube.com/watch?v=dRKn1b8UCnM&t=4s
Dove #RealBeauty Is Universal | Celebrate all types of beauty
https://www.youtube.com/watch?v=JNYjRmNCu9o
 
 
 

Dollars and Sense: Getting Real About Websites

It’s time to get real about websites. In our second episode, we break down everything from cost and content to functionality and accessibility. We also uncover discoveries from a recent digital conference, analyze a perspective-changing ad, and give our take on the state of TikTok.   
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links:
AskYourTargetMarket.com
ASSUME THAT I CAN | World Down Syndrome Day 2024
 
 
 
 
 
 

The Unicorn Hunters: Your Guide to Fractional Marketing

On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the big game, and provide a path to help you find your creative unicorn. 
 
For more information about fractional marketing, check out our blog: Do you need another employee, or do you need a Unicorn?
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
 
 
References:
Agency Management Institute. “Riding the Wave.” Audience Audit, audienceaudit.com/agency-edge-research-series/
Neumann, Jen. “Do You Need Another Employee, or Do You Need a Unicorn?” Blog.Think.Denovo, De Novo Marketing , 21 Nov. 2023, https://blog.thinkdenovo.com/fractional-marketing-solution
 
 
Super Bowl Ads:
E.l.f. “In E.L.F We Trust: E.L.F Cosmetics Game Day Commercial 2024.” YouTube, 7 Feb. 2024, https://www.youtube.com/watch?v=kjVf8ptmDmk
Temu. “Temu’s Big Game Ad Encore TV Commercial 2024.” YouTube, 12 Feb. 2024, https://www.youtube.com/watch?v=5Od0aOse1wc
 
 
 

Coming Soon: Think Fresh. A de Novo Podcast

Welcome to Think Fresh, a new podcast produced by de Novo Marketing's Collective Creative. Join Jen and Ryan as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. Coming Soon!