Think Fresh. A de Novo Marketing Podcast

SEO & The Impact of AI

This month, Jen & Ryan welcome de Novo's Digital Lead, Ally Machala, to talk all things SEO and how AI is impacting the landscape for marketers and creators. They also dive into the WNBA draft, tariffs, and a wildly successful rebrand from a popular beverage company. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
Tariff Talk: 
(Correct) iPhone Cost Reference 
 
Creative Briefs:
Poppi Rebrand 
 
 

Rebranding & Confronting the Age of Average

When everything starts looking the same, how do you stand out? Ryan is joined by our own Chad Cooper and Troy Willard, owner and CEO of Can Shed, for a conversation about marketing in the Age of Average. Bold branding has benefits, and our recent work with Can Shed is a perfect example. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
LINKS: 
Topic DiscussionCan Shed Case Study
 
Creative Briefs
Kellogg's “OG” Campaign
Kellogg’s “OG” Campaign Video
 
 

Maximizing Video's Potential

This month, Ryan and Jen are joined by our very own Annie Sexton-Stewart to talk all things video. They cover different ways to maximize the potential of video as part of your larger brand strategy, as well as some tips, tricks and best practices. They also talk Super Bowl ads, the Grammys, and dive into a Cheetos campaign that teaches them a new vocabulary word. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
Links: 
Super Bowl
Coors Light: Case of the Mondays
 
Grammys
Lady Gaga: Abracadabra
 
Video Discussion
Quality Scale Cheat Sheet
 
Creative Briefs
Cheetos: Other Hand Font

Purpose-Driven Marketing

To kick off Season 2 of Think Fresh, Jen and Ryan welcome Laura Kuykendall, Senior Vice President of Marketing at Frontier Co-op, for a conversation about purpose-driven marketing. They dive into the challenge of balancing profit-driven business goals with maintaining a purpose-driven identity, streamlining authentic communication around your mission, and the accountability that consumers expect from purpose-driven brands. Plus, listen for a special de Novo announcement at the beginning of the episode!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links:
 
Fresh Impact
Applications for our Fresh Impact program are open until February 7, 2025! 
 
Purpose Driven Marketing
Learn more about Frontier Co-Op
Sandy Skees - Purposeful Brands
Creative Briefs / “Someone Approved That?”
Pillow Ad
 
 

Planning for the Next Budget Year

We’re baaaack! We just couldn’t stay away and are back with one more episode of Think Fresh as this year draws to a close. In our actual final episode of season one, Jen and Ryan reflect on our first season of podcasting,  talk all things budgeting and planning for the year ahead, and share some helpful tools for taking the stress out of aligning your marketing plans and budget numbers.
 
Stay tuned for more Think Fresh in 2025 (for real this time)!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
The Venn Diagram of Getting (Marketing) Shit Done
Free Marketing Budget Template

Powering Cities Through Communications

Join us for our final Think Fresh episode of the season as we chat with Lori Boren, Assistant City Administrator of Mt Vernon, about the power of effective City Communications. From transforming websites into vibrant hubs to streamlining requests with a CRM, we’ve got insights you won’t want to miss!
 
We’ll be back in 2025 with more fresh ideas. Stay tuned!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
 
Links:
City of Mount Vernon Website: https://cityofmtvernon-ia.gov/
 
 

S&M: You Know, Sales & Marketing

In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and should—align for your business’ success. Speaking of things that are aligned, we also touch on pop culture trends and when/if you should leverage them in your marketing campaigns. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
Creative Briefs: 
How Kamala Harris became part of Charli XCX's 'Brat' summer
https://www.nbcnews.com/tech/internet/kamala-harris-brat-meaning-mean-slang-charli-xcx-what-does-hq-rcna163026
 
 
Kamala HQ X Account: https://x.com/kamalahq
 

Messaging Matters

In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
 
Mr. Wind by Epuron
https://www.youtube.com/watch?v=Bl7xl3IiAqE
 
 
Creative Briefs: 
 
The Last Barf Bag: A Tribute to a Cultural Icon
https://www.youtube.com/watch?v=DsRS6vK10YE
 
Dramamine - The Last Barf Bag (case study)
https://www.youtube.com/watch?v=v9zuanOf8u0
 

Leveraging Location to Enhance Your Marketing

In this episode, Ryan Shenefelt is joined by our expert digital strategists, Ally Machala and Julian Klepach, to reveal the potential of location analytics. Discover how tools like Placer.ai can harness the power of location intelligence to help you leverage area data to effectively target advertising, understand your audience base, and gain a competitive edge. We also discuss a recent Apple ad disaster and Samsung's quick and creative response. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
Placer.ai
 
Creative Briefs: 
Crush! | iPad Pro | Apple
https://www.youtube.com/watch?v=ntjkwIXWtrc
 
Creativity Cannot Be Crushed | Galaxy Tab S9 | Samsung
https://www.youtube.com/watch?v=6eqDLa-nSwg
 
TV Advert 30Sec | KC910 Renoir | LG (2008)
https://www.youtube.com/watch?v=NcUAQ2i5Tfo
 
 

The Language of AI

We translate the language of AI on our third episode of Think Fresh with our first guest, Kathleen Perley. Kathleen is an entrepreneur, Fulbright scholar, and all-around AI oracle. We discuss the AI aspects everyone needs to know to leverage it to its best potential–from use cases and structuring effective policies to new tools and budding innovations.     
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
Links:
Open AI + Figure Robotics Demo: 
Figure Status Update - OpenAI Speech-to-Speech Reasoning
https://www.youtube.com/watch?v=Sq1QZB5baNw
 
AI Tools: 
https://www.perplexity.ai/
https://opus.ai/
https://julius.ai/
 
Creative Briefs:
The Code | A Dove Film | Dove Self-Esteem Project
https://www.youtube.com/watch?v=sD-R2OzcleQ
 
Other Dove #RealBeauty Ads: 
Dove Real Beauty Sketches
https://www.youtube.com/watch?v=dRKn1b8UCnM&t=4s
Dove #RealBeauty Is Universal | Celebrate all types of beauty
https://www.youtube.com/watch?v=JNYjRmNCu9o