Think Fresh. A de Novo Marketing Podcast

Broadcasting & Breakfast: Radio Advertising with The Morning Scramble

They say the medium is the message, and in this episode, Think Fresh delves into the world of radio advertising with Eric Hanson and Clare Duffy from Z102.9’s The Morning Scramble! Discover how their local roots in Cedar Rapids and nimble content creation keep their show fresh and connected to the community. They also talk—by the bowlful—about cereal and go head-to-head in a pop quiz. Stay tuned through the end to find out which cereal they are. 🥣
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
LINKS: 
The Morning Scramble

Winning Work: The Power of Creativity & Collaboration

Steve and Robin Boehler of Mercer Island Group join us to explain what fuels the best work from the world’s biggest brands and agencies of all sizes. Industry veterans, they’ve seen firsthand the powerful combination of creativity and collaboration. Agency advantages. Industry trends. Discovering insights that shape campaigns. We cover it all. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links:
Mercer Island Group
 
Creative Briefs:
Splenda Stevia Ad: Sweetest Thing You Could Grow
Pella Windows and Doors: Make Life Brighter
Tubi: Cowboy Head
 

Connecting the Dots in Marketing

de Novo Account Manager Ashley Burdt joins the podcast to discuss all the ways you can see the bigger picture and connect the dots in your marketing. From maximizing your investment in content, to balancing data and numbers with impactful storytelling, we talk tips and tricks to keep things cohesive. We also cover the Met Gala, more Tariff Talk, and a fun (but practical!) campaign from Barilla pasta. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
Links:
Think Fresh: Sales & Marketing Episode 
 
Creative Briefs:
Barilla X Spotify Playlist Campaign

SEO & The Impact of AI

This month, Jen & Ryan welcome de Novo's Digital Lead, Ally Machala, to talk all things SEO and how AI is impacting the landscape for marketers and creators. They also dive into the WNBA draft, tariffs, and a wildly successful rebrand from a popular beverage company. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
Tariff Talk: 
(Correct) iPhone Cost Reference 
 
Creative Briefs:
Poppi Rebrand 
 
 

Rebranding & Confronting the Age of Average

When everything starts looking the same, how do you stand out? Ryan is joined by our own Chad Cooper and Troy Willard, owner and CEO of Can Shed, for a conversation about marketing in the Age of Average. Bold branding has benefits, and our recent work with Can Shed is a perfect example. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
LINKS: 
Topic DiscussionCan Shed Case Study
 
Creative Briefs
Kellogg's “OG” Campaign
Kellogg’s “OG” Campaign Video
 
 

Maximizing Video's Potential

This month, Ryan and Jen are joined by our very own Annie Sexton-Stewart to talk all things video. They cover different ways to maximize the potential of video as part of your larger brand strategy, as well as some tips, tricks and best practices. They also talk Super Bowl ads, the Grammys, and dive into a Cheetos campaign that teaches them a new vocabulary word. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
Links: 
Super Bowl
Coors Light: Case of the Mondays
 
Grammys
Lady Gaga: Abracadabra
 
Video Discussion
Quality Scale Cheat Sheet
 
Creative Briefs
Cheetos: Other Hand Font

Purpose-Driven Marketing

To kick off Season 2 of Think Fresh, Jen and Ryan welcome Laura Kuykendall, Senior Vice President of Marketing at Frontier Co-op, for a conversation about purpose-driven marketing. They dive into the challenge of balancing profit-driven business goals with maintaining a purpose-driven identity, streamlining authentic communication around your mission, and the accountability that consumers expect from purpose-driven brands. Plus, listen for a special de Novo announcement at the beginning of the episode!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links:
 
Fresh Impact
Applications for our Fresh Impact program are open until February 7, 2025! 
 
Purpose Driven Marketing
Learn more about Frontier Co-Op
Sandy Skees - Purposeful Brands
Creative Briefs / “Someone Approved That?”
Pillow Ad
 
 

Planning for the Next Budget Year

We’re baaaack! We just couldn’t stay away and are back with one more episode of Think Fresh as this year draws to a close. In our actual final episode of season one, Jen and Ryan reflect on our first season of podcasting,  talk all things budgeting and planning for the year ahead, and share some helpful tools for taking the stress out of aligning your marketing plans and budget numbers.
 
Stay tuned for more Think Fresh in 2025 (for real this time)!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
Links: 
The Venn Diagram of Getting (Marketing) Shit Done
Free Marketing Budget Template

Powering Cities Through Communications

Join us for our final Think Fresh episode of the season as we chat with Lori Boren, Assistant City Administrator of Mt Vernon, about the power of effective City Communications. From transforming websites into vibrant hubs to streamlining requests with a CRM, we’ve got insights you won’t want to miss!
 
We’ll be back in 2025 with more fresh ideas. Stay tuned!
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
 
Links:
City of Mount Vernon Website: https://cityofmtvernon-ia.gov/
 
 

S&M: You Know, Sales & Marketing

In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and should—align for your business’ success. Speaking of things that are aligned, we also touch on pop culture trends and when/if you should leverage them in your marketing campaigns. 
 
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 
 
 
 
Creative Briefs: 
How Kamala Harris became part of Charli XCX's 'Brat' summer
https://www.nbcnews.com/tech/internet/kamala-harris-brat-meaning-mean-slang-charli-xcx-what-does-hq-rcna163026
 
 
Kamala HQ X Account: https://x.com/kamalahq