Messaging Matters

In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.

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Links: 

 

Mr. Wind by Epuron

https://www.youtube.com/watch?v=Bl7xl3IiAqE

 

 

Creative Briefs: 

 

The Last Barf Bag: A Tribute to a Cultural Icon

https://www.youtube.com/watch?v=DsRS6vK10YE

 

Dramamine - The Last Barf Bag (case study)

https://www.youtube.com/watch?v=v9zuanOf8u0